About Us

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We are on the second generation for many families in Florida.  That's right, we started changing the landscape of home furnishings in Southwest Florida way back when, and are still going at it strong here in 2025!  

So whether you're starting out in your first home, are a newly arrived Floridian, are empty nesters or somewhere in between, we are here to provide you with furnishings you'll be inspired by and proud of for years to come.  Stand out from the crowd with hand crafted, sustainable furniture.

At Decor Direct, we don't just craft furniture, we create functional art. 

  At Decor Direct, we’re more than just furniture—we’re your partners in creating sustainable, beautiful spaces that inspire. Whether you’re a homeowner, builder, furniture store, or restaurant, our 30 years of design awards and organic elegance offer products to spark your next project. Here’s how we bring style to your space:

• D – Delight in Real Materials
  We offer authentic, sustainable options—organic live edge woods, eco-friendly finishes, and textures inspired by nature and global crafts.
• E – Every Detail Matters
  We sweat the small stuff so you don’t have to. From handcrafted edges to worldly accents, every piece adds soul to your space.
• C – Crafted with Care
  Your decor reflects our passion and precision. With thousands of ready-to-go items—plus custom live edge creations—we pour heart into every detail.
• O – Optimistic Approach
  We tackle every project with a positive vibe. With endless possibilities, from organic designs to global finds, we make it fun and stress-free.
• R – Refined Quality
  Discover stunning, sustainable designs built to last. Our curated collection shines with the natural beauty of live edge craftsmanship.
• A – Always Evolving
  We’re constantly refreshing our lineup with innovative, eco-friendly finds. Explore organic treasures and more among our 20,000+ pieces.
• T – Tailored for You
  With a huge variety—organic, global, and beyond—plus custom-crafted live edge options, we go the extra mile to make your space uniquely yours.
• E - Elevate your home—or business—with us.   Let Decor Direct D.E.C.O.R.A.T.E. your world—beautifully, sustainably, and with organic style backed by 30 years of award-winning design. 

Decor Direct Wholesale Warehouse was named one of the top furniture stores in the United States! 

Home Accents Today included us as one of the top 50 Retail Stars for 2017. That's within the whole country and only three stores in the State of Florida... What an honor!

The editors singled us out for creative products, merchandising, sustainability, and community involvement.
Thanks to all our fantastic customers who have helped us keep creating and selling award winning sustainable furniture for over 28 years. You guys are the best! We are humbled to be included on this list by the premier trade magazine for the home furnishings industry.

​As Home Accents Today so eloquently phrased it, "Creative retailing is a labor of love, a tale of passion and a testament to truly inventive entrepreneurs".

Decor Direct Awarded Best Outdoor Design in 2017 by Sarasota Magazine!  The Jewels on the Bay 2017 was a fundraiser for the Boys and Girls Club.  Competing with interior design firms throughout Sarasota, Bradenton, Venice and around Southwest  Florida, Decor Direct Wholesale Warehouse & lead designer Celeste Gruenstein walked away with the award for "Best Outdoor Space Of The Year" in 2017 at Fisherman's Bay in South Sarasota.  

Sarasota Magazine's judges described the Decor Direct Team's design as “fun”, “creative”, and a “great use of sustainable materials.”  

Community 

At our heart, we are more than just a business; we are a committed member of the Sarasota, Bradenton & Lakewood Ranch Florida community for three decades. We proudly support a variety of local charities, including: Habitat for Humanity, American Legion, Leukemia Society, the DWWC Beast Cancer & Beyond,  Gulf Coast Legal Services, & Boys & Girls Clubs.   Our goal is to help build a bettter future for our local community. 

What can we create for you?!